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Seth Harry and Associates was asked to produce a long-term vision for the infill development of several large parcels north of downtown Midland, abutting an interstate highway, to show how it could be developed over time as a mix of lifestyle retail and entertainment uses, and new residential neighborhoods, as an alternative to the piece-meal, auto-centric suburban development that was starting to manifest itself in and around the mall.
The firm worked closely with local land owners and city planners, including transportation engineers, to rethink the local street network and proposed road network improvements in support of the new plan.
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