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Nags Head, NC
In early 2014, Seth Harry and Associates was retained by a leading timeshare resort community developer/operator, to work with in-house staff to develop a comprehensive redesign/repositioning strategy for a recently acquired existing property. The work involved creating an overall architectural and thematic design concept for both the individual timeshare units, as well as the major amenity facilities (clubhouse/pool house, recreation room, spa, etc.), and the property sales center.
Taking a cue from classic Outer Banks shingle-style beach homes, the firm developed a detailed “kit-of-parts” approach to dramatically enhance the existing vinyl-sided residential units, and then adapted that style to the larger community facilities, resulting in an attractive and coherent visual and programmtic upgrade, consistent with the brand's overall market focus.
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